What is an Affiliate Program for Advertisers?

An affiliate program for advertisers is a partnership where advertisers (businesses or brands) reward affiliates (publishers) for driving traffic, leads, or sales through their marketing efforts. Instead of paying upfront for advertising, advertisers pay a commission only when a desired action (such as a sale or lead generation) is completed.

For advertisers, this is a performance-based model, meaning you only pay for actual results.
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