User-generated content (UGC) is any content—such as text, images, videos, or reviews—created by users rather than brands. What is user-generated content? It is a powerful marketing tool that helps businesses build trust, enhance engagement, and improve their online presence. This type of content adds authenticity and credibility, making it highly valuable for digital marketing strategies.
https://thecontentwritingcraft.com/content-writing/user-generated-content/