How does Salesforce CPQ benefit the sales process?

Salesforce CPQ (Configure, Price, Quote) automates product configuration, pricing rules, and quote generation, streamlining the sales process. It reduces manual errors, ensures pricing consistency, and accelerates deal cycles. CPQ allows dynamic bundling, discounting, and approval workflows tailored to business rules. It integrates with CRM and ERP systems, providing a seamless transition from opportunity to order. Features like guided selling and automated renewals improve upsell opportunities.