What is Influencer Marketing?

Influencer marketing is a partnership between brands and influencers to promote a brand's products and services. It has become one of the best promotion strategies used by brands to reach their target audience. Today, influencers are dominating the world of social media with their content on Instagram, YouTube and have established a loyal community of fans.
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https://www.storeboard.com/blogs/social-media/what-is-influencer-marketing/6372144